What Self-Care Isn't

Self-care.

Could there be a buzzier, more millennial mom catch-phrase than that? Honestly, I roll my eyes a little at myself just typing it.

Not at what it entails: I am here for all the self-care. It’s important to know what fills us up, whether a book, a movie, or the now synonymous with self-care pampering that is a bubble bath with a glass of wine. I applaud the fact that women are stepping up to say they are no longer interested in being martyrs, but in the care of ourselves as entire people with emotions and thoughts and physical and mental well-being to think about. I don’t want to go back to the time before self-care was part of our collective consciousness.

No, I’m rolling my eyes at how ubiquitous the phrase has become. It’s been co-opted by capitalism as virtually every other post in my Instagram feed tries to sell me everything from skin serums to beach towels to smoothies all under the umbrella of “self-care.” (Okay, but I did buy the skin serum, though.)

But what makes me roll my eyes most of all is when I see things labeled as self-care that just…aren’t.

A few years ago, an influencer I followed posted a photo of herself at a doctor’s appointment. In the caption, she discussed how she’d finally made a doctor’s appointment to get something checked out that she should have been seen for a long time ago. How she got a babysitter and that was self-care. How she was so proud of taking this step in self-care. And ended with a rejoinder to her fellow moms to make their own doctor’s appointments that day for the sake of their own self-care. (Really, the post was littered with “self-care.”)

It was then that my brain exploded.

Because hear me out: taking yourself to the doctor for something that should be medically checked out by a professional is not self-care. It’s just what you should do.

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